The Now - Now Does the Trick

The Now slip sideways into your day with Now Does the Trick, a jangly, soft-focus pop record that feels instantly familiar without ever sounding borrowed.
It is gentle, curious, and quietly confident, like stumbling onto a perfect late-night TV rerun you didn’t know you needed.

Built on balance, harmony, and deliberate simplicity, Now Does the Trick taps into the spirit of mod pop, beat groups, and cassette-era indie without getting trapped by nostalgia. The band’s DIY roots are worn proudly, with songs that feel handmade and lived-in rather than polished to a shine. Across its 12 tracks, the album drifts through sunlit melodies, off-kilter romance, and sly humor, all delivered with an unforced sense of charm.

Tracks like Beat Girl glide by with chiming guitars and soft-edged hooks, while other moments lean into dreamy detours that feel playful rather than precious. There is a cinematic quality throughout, as if these songs were meant to soundtrack odd little scenes and half-remembered stories. The songwriting leaves space to breathe, letting melodies linger and harmonies do the heavy lifting.

Now Does the Trick features contributions from William Smith, Hannah Forrester, and Oli Lipton, expanding the album’s palette without disrupting its easy flow. Spun at 33 RPM, this pressing captures the warmth and intimacy at the heart of the record. Shattered to perfection, it is a small, sincere pop world that rewards repeat visits and close listening.